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Child Abuse Ad Shocks Viewers

Posted by Sandra On May - 12 - 2011

A public-service ad combating child abuse has drawn complaints because it shows too much child abuse. The ad is grueling: It shows a little boy addressing the camera as his dad punches, slaps and kicks him in what viewers can only hope is excellent stage-blocking and not actual contact. At the end of the ad, the injured boy looks the viewer in the eye and in a querulous voice says, “I can’t wait until I grow up” — a tagline that deftly carries two different meanings.

READ MORE HERE:

http://www.bnet.com/blog/advertising-business/sure-this-gruelling-anti-child-abuse-ad-is-hard-to-watch-8212-that-8217s-the-point/8547

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~ DID YOU KNOW? ~
By the time you finish reading this, 15 children will have been abused; In the next five minutes, 30 more; Within the next hour, 360 more; And by tonight, close to 8,000+ children will have suffered from abuse, 5 of which will die. Child abuse has increased 134% since 1980 and is now considered a worldwide epidemic. The high jump in child abuse deaths and the shocking increase in statistics highlights the frightening lack of public knowledge.
Educate Yourself--Learn the Facts--It may Just Save a Child's Life!!
MAKE A TAX-DEDUCTIBLE DONATION TODAY!

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OUR MISSION: To educate the public on child abuse signs & symptoms, statistics, intervention, reporting, prevention & assist victims & survivors in locating the proper resources necessary to enable & achieve a full recovery.

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